Critical Mistakes Businesses Make When Designing Their Websites (and How to Fix Them)

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Being online is important for every business, because there are over 4.3 billion active internet users around the world as of 2019, according to We Are Social’s “Digital 2019” report. That’s more than half of the world’s population that your brand can engage on the web. The social media marketing and communications agency said that this was a significant jump from last year’s report, with over 366 million new users since January 2018.

In the U.S., about 95% of people use the internet. And more than half of them buy products and/or services online. If your business website isn’t netting you any profit, then it must be suffering from these problems.

Too Much Promotional Material

While the main objective of your website is to market your products and services online, it shouldn’t be one big in-your-face billboard. Think of all the newsletter pop-ups and paywalls on the sites you’ve visited. They’re annoying enough for anyone to click close as soon as they see them. Here at Creative Blue Media, we recommend keeping your website clean of aggressive marketing materials and focus more on organic ways to get your customers to stay on your site — like quality content with clear call-to-action.

Bare-Minimum Content

Speaking of content, your website may be lacking information that provides value to your users. Apart from providing your company information right down to your vision, mission, goals, and objectives, you should also create other forms of content on your site, including articles and videos that are relevant to your user and your business.

For example, if you provide moving van rentals, a blog post about migration problems may resonate with your customers. It also gives you an opportunity to insert your services as one of the possible solutions to those issues. Wrap it up with a call-to-action linking to your “contact us” or a product page and you’ll get conversions in no time.

Navigation Nightmares

When your customers visit your website, you don’t want them scrambling through your menus and pages to find what they’re looking for. Your site’s navigation bar should have clear categories and hierarchies. If you’re a clothing retailer, your product tab should be arranged by clothing type (e.g., pants, tops, shoes, etc…) or by brand. Sit down with your web designer and map out your site. Your goal is to make it so easy to use that your customers barely notice it. This way, they can focus more on your products and services instead of the painstaking journey to find them.

Mobile-Hostile

About 77% of the U.S. population owns a smartphone, the Pew Research Center stated in their latest Mobile Fact Sheet. According to Google, over 94% of these users search for local information using their phones. It’s embarrassing to greet your smartphone-using customers with text that’s too small to read and images stretched out on their tiny mobile screen. As such, you should ask your web designer to make your site responsive so it can adapt to any display size, from a 42-inch TV to a 5.7-inch iPhone screen.

Most of your customers are online, so you should pay attention to how your web site is designed and structured. It should be clean, easy to navigate with any device and have relevant content. Check out all these boxes, and watch the orders come in.

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